Reach Serious Guitar Players. Grow Your Brand.

We write a full blog post about your product in our own voice. Depending on what makes sense for your brand, this could be a hands-on review, a breakdown of who your product is best for, or a feature on what sets it apart.

The post lives on the site permanently, goes out to our newsletter and social channels after it’s published, and continues bringing in search traffic long after the campaign ends.

You should know going in that we write honest reviews, and if your product has a downside, we’ll mention it. That honesty is the reason our readers act on our recommendations, so a positive write-up from us carries value.

We also mark every sponsorship as a partnership. Transparency is important to us, and we have a legal obligation to do so.

We can feature your product in one of our high-traffic roundup or comparison posts, either in an existing post that already ranks well or in an upcoming post on our content calendar.

Your product gets its own entry near the top with our honest take, a photo, and a link to buy.

We add links to your product within relevant posts across the site. We find the articles where your product genuinely fits the topic and place the links where a reader would naturally want them. It’s a straightforward, evergreen option, and the pricing works well if you want links in several posts at once.

Our gear deals roundups point readers to the best current prices on equipment worth owning. If you’re running a sale or a promotion, this puts it in front of readers who came looking for a deal.

An entire issue dedicated to your brand. We write it ourselves, tell your story the way we’d tell it to a friend at a guitar shop, and give your links the full attention of the issue with nothing competing for it. This is the highest-impact placement we offer, and we limit how many we run each year so they keep their impact.

Your brand gets the featured sponsor position in a regular issue, with a short write-up in our voice along with your logo, image, and link. Readers see you first, and because they still get the full newsletter they came for, engagement on this placement stays high.

You can sponsor one of our recurring reader-favorite sections, such as our weekly gear picks. Your product becomes that week’s feature, presented with our honest take on why it’s worth a look. Since we only feature products we’d stand behind, the placement reads as a genuine recommendation rather than an ad.

A short text link with a one-line description in our recommended resources block. This is our lightest-touch newsletter option, and it works well for apps, courses, tools, and services, or as an inexpensive add-on to a larger campaign when you want repeat exposure over several weeks.

A 30 to 60 second integration inside one of our lessons, delivered in Ben’s voice, with your link pinned in the description and comments. Lesson videos keep getting watched for months and years after they publish, so your integration continues earning views well past the campaign window.

A full video built around your product. This could be an unboxing, a playthrough, an honest review, or a lesson that features your gear throughout. Viewers see your product in the hands of an experienced player doing what it does best, and we’ll be upfront about any limitations, which is what makes the praise credible.

We use your gear naturally in our lessons over an agreed period, whether that’s the amp behind Ben, the pedal on his board, or the strap on his guitar. Guitarists notice gear, and this kind of repeated, low-key exposure builds familiarity in a way single ads can’t.

Exclusive “Presented by” branding on one of our tools, with your logo and link on the page. Your brand becomes part of a player’s regular practice routine, and we limit this to one sponsor per tool.

A banner or featured callout on the tool pages most relevant to your product. A tuner brand belongs on our tuner page, a string brand belongs on the chord library, and so on. The audience match is built into the placement.

We run a giveaway of your product across the community and newsletter. Giveaways generate entries, comments, email signups, and a wave of brand awareness with the audience you want to reach. You provide the prize and we handle everything else.

You can put your brand on one of our community playing challenges, which are multi-day events where members learn something together and share their progress.

Your brand gets attached to the most exciting thing happening in the community that month, with mentions in every challenge email and post.

Our community polls power some of our most popular blog content, and you can sponsor one. Your brand gets credit on the poll itself, in the results email, and in the blog post the poll produces, which means a single sponsorship shows up in three different places.